Executive Vice President Campaign statement
Mark T. Smith
Shawnee, Kansas
My name is Mark Smith and I'm running for the office of AMA Executive Vice
President. I am currently the AMA District 9 VP, holding this position
for
the last three years. I have been active in model aviation most of my
life
and held numerous leader****p positions in clubs through the U.S. I am
asking for your sup****t because I believe I have the broad background
needed
to meet and exceed our President's expectations as his Vice President.
The
past three years have been extremely busy and rewarding as depicted by the
following milestones:
District IX VP
2005-Present
· Established a District IX web site
· Held a Lawrence, KS District fly-in
· Traveled to all six states to meet with modelers to encourage
continued open communications.
· More than doubled the number of Leader Clubs in District
· Brought Omahawks, with approximately 200 members, into the AMA as
a
Chartered Club
· Developed a strong AVP team which handles day-to- day AMA issues
within the District
MARKETING
2005-Present
Created, developed and implemented various Marketing programs to stimulate
member****p growth. Worked to educate staff and Executive Council (EC) on
Marketing strategies. Explained the im****tance of product life cycles,
target markets and market segmentation, the im****tance of customer service
and product pricing.
MERGERS AND ACQUISITIONS
2006
Worked with EC members to ascertain the value of purchasing an on-line
entity and presented facts to Board.
CREATING VALUE PROPOSITION AT MUNCIE FACILITY
2005-Present
Brought in Frank Tiano Enterprise to develop plan for Air Show America
which
was estimated to render a positive financial and public relations return.
Continue to provide strategic sup****t to XFC event.
PUBLIC RELATIONS
2008-Present
Researched and contracted PR firm J Walcher Communications who have been
extremely active in bringing media attention to AMA which includes:
· Press releases
· Articles in various on-line magazines including Forbes.com
· Article in Newsweek magazine
· In progress
o ESPN coverage
o Fox News-Chicago interview
o Delta airlines article
o Park flyers for sale in Holiday Gift Guides
AMA CONVENTION
2008
Headed committee to review applicants to manage 2009 convention.
Socialized
ideas with key EC members and came to consensus to present to Board which
was approved.
POSITIONING AMA
2005-Present
Developed and nurtured relation****ps with key industry stakeholders as
Hobbico, Horizon, Global and Hobby Lobby.
Clearly, these accomplishments are due in large part to my extraordinary
team of District 9 Associate Vice Presidents and the collective wisdom of
the EC.
For the past three years, I have developed a close and highly respected
working relation****p with our AMA President, Dave Mathewson. We
communicate
on almost a daily basis to address AMA issues. If elected as your
Executive
Vice President, I would like to focus on the following over the next three
years:
· Stimulate the growth of AMA by implementing various creative
marketing programs
· Grow the number of Leader Clubs
· Grow and aid in securing flying sites for our clubs through
creative
financing of club-owned sites
· Sup****t the introduction and education of model aviation to our
youth
· Provide leader****p for the EC on financial matters
· Push for EC term limits so that new, fresh and creative ideas can
be
implemented which results in ensuring the longevity of a healthy AMA
I would like to continue this modeling journey and with your sup****t, I
believe we can accomplish even more in the next three years. Thank you!
Mark T. Smith
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